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Supercharge Your Business Stories With Elements of Neuroscience

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Supercharge Your Business Stories With Elements of Neuroscience

colorful-brain1It does not matter whether you are from the Ivy League or the Little League,

if you can’t engage, you can’t persuade.

Guess what? It can cost you, your job, new opportunities and more.

It begs the question, how can you be as captivating as possible in your business presentations and storytelling?
In the last 5 years, I ‘ve discovered 4 ways to be consistently engaging to an audience.
These 4 factors are steeped in my reading of neuroscience in relation to communication; hence the name N-Factors. In my coaching work, I help my clients to embed these elements into their signature speeches, presentations, keynotes and pitches,
So far, the results have exceeded my expectations. So what are these elements that I take so much pride in sharing with you?
N-Factor # 1: Novelty
The amygdala which behaves as the gateway to the brain is fascinated by “newness” or novelty. By the same token, it resents monotony, sameness the mundane.
This means, in the design of your speech, if you embed some bits and pieces of new information, your audience will be glued. You can do this by sprinkling some unknown facts, feats and flaws to draw your audience-in.

N-Factor #2: Intrigue
As humans, we are naturally curious. This explains why “intrigue” is very engaging to the human mind. If you want your audience to be on the edges of their seats, apply intrigue to areas of your speech relating to crisis, risk and rewards.
Intrigue intensifies curiosity and sometimes suspense. It also increases a yearning for closure i.e. to know how things got resolved (denouement).

N-Factor # 3: Specifics
The human brain craves specific details. By specific details, I mean colors, images, shapes, or voices. Such details are memorable. Generic details on the other hand, are harder to be retained or remembered.
Which is more memorable? (1). “I saw an animal in the elevator.” (2). I saw an elephant in the elevator?“ The word elephant is easier to be retained, while the word animal too generic, hence not a stronger anchor.

N-Factor 34: Surprise
If you want to be more engaging, include twists and turns in your presentation or story. By having surprises, you keep your audience guessing what is coming up next. That attempts to second guess you, keeps them engaged.
It keeps them wondering when are you going to pull off your next “magic” trick. This sustains engagement and keeps them eating out of your hands

When you start applying the N-Factors to your speeches, you ‘d observe that more people are engaged. Engagement lends itself to better likability, credibility and memorability.

30 Mins Free Story Audit.
Email me at gideon@storywarrior.us