How to Use LinkedIn During a Crisis
I did a search, and I did not find a single article about how to use
LikedIn during a crisis. It is a shame! Let’s change this.
Here is my first take on this idea everyone is shy about.
This function on LinkedIn is a great place to provide updates such as briefing times, specific information on the progress of response or recovery during a crisis. Ideally, this is will also reach other influential decision-makers on the network. Thus, they can diffuse potential saboteurs from undermining your work during a crisis.
LinkedIn is a good platform to create, curate and sustain thought leadership through the creation of new response plans, reviews, procedures and white papers that relate to a crisis you are dealing with. By sharing with your connections, they can further share your information with their connections and Twitter followers.
LinkedIn Q & A
Found within the advance search tap, the Q & A can be a powerful resource to gain insights from people who are similar to you professionally or geographically. You can design your question that reflects a current reality you are facing during a disaster. A burning question such as – who can recommend a cartographer ASAP? Chances are someone within your network can come to your rescue.
Given the fact that today ‘s leading business directors have profiles on LinkedIn and belong to professional groups within LinkedIn, this is a useful place to listen and monitor what they are talking about. During a crisis what they are saying could become useful intelligence for you in reversing, fine-tuning or re-calibrating your response.
Suppose you have a burning issue you do not want to address in the dark and you have limited time. By using polls, you can reduce the risk by opening up the poll to your professional group for comment. Such feedback can be very handy during a crisis.
Please, leave me a comment. This topic is important today for organizations.
Look out for Part two of this article soon!