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How to Hook With Neural Coupling

Posted in: Brand Storytelling, Content marketing, Digital communication, storytelling Started by

How to Hook With Neural Coupling

A little understanding of brain science won’t hurt you at all.
If anything, it can make you a better communicator.

Consider, neural coupling.                                                                                                                                                                          It can make or break your ability to connect and persuade others. So, what does it mean?

Neural coupling happens when the neural patterns of a listener are strikingly similar to those of a speaker.               The stronger the coupling, the better the impact of your ability to communicate or persuade with your message.

You know I am not smart enough to make this up.
I am however persistent enough to find great ideas and share with you.

Below, I ‘ll share a compelling source with you. He is a researcher at Princeton.

If you want to deepen your connection with your audience, pay attention to these 3 elements I have discovered from Uri ‘s TED talk and many others I have watched on this subject. Each talks about the power of neural coupling, mirror neurons and neural entrainment.

Here are 3 Key Elements of Hooking with Neural Coupling

To capture the mind of your audience, avoid exotic words. Instead choose words that your audience can identify with; words that express their fears, exasperations and aspirations. Such words will touch, encourage and inspire your audience.

The words “brush” and “crush” are similar, yet very different in levels of emphasis.

Key Phrases
Every audience interprets different key phrases differently. For this reason, you have to think carefully about your choice of phrases if you want increase of reduce neural coupling. Choose phrases that are more familiar and stronger to arouse a greater degree of attention and connection.

The phrase “transgender identity” does not mean the same thing to an Indian or Chinese audience, as it does to an American audience. Beware, this could trigger a very different type of coupling in the minds of your audience.

It does not matter the language in which a story is told. Its meaning and interpretation by the human mind is the same. Why is this so?
The key to neural coupling is meaning. Meaning is based on the wiring of the human brain. For this reason, always choose a message that is relevant, timely and meaningful to your audience.

As you ‘d see in this TED talk, the human brain feeds on the message. By choosing the right key words, phrases and providing a compelling message, you ‘d hit a home run in neural coupling, each time you speak or present.

Keep on coupling!

If you have any questions, please, email me at gideon@storywarrior.us