Stand Out: 4 Scientific Ways to Deliver Memorable Presentations
I ‘ve gleaned these 4 ingredients that I call “The N-Factors” from several sources. As I look back at my own speeches over the last 12 years, I realize that some people have remembered my presentations for well over 4 years. Here is the best part, some could re-narrate it to me!
Earlier in my career, I often used the element of “novelty,” largely by sheer coincidence. Over time, I came to discover their scientific bases of element “novelty,” “intrigue,” “specifics,” and “surprise”.
Based on these new scientific insights, I believe every presenter(speaker) is capable of being memorable!
The brain craves novelty and newness. If you want your presentation to be memorable, include fresh and new insights that will interest your audience. This explains why after a conference, you tend to remember the new ideas you learned.
You may wonder why our human brain loves novelty so much? According to recent neuroscience research, dopamine i.e. the reward chemical of the brain is released when the brain is exposed to new information or novelty. This may explain why we love taking vacations to new places.
Our brains are also drawn to things that captivate and fascinate us with a bit of mystery involved. This is so because we are inherently curious and we often try to second-guess others and their actions. We also wonder what is up their sleeves.
Some Tv anchors that have turned our desperate desire to know into an art form. Sometimes, they broadcast a big statement, but withhold some juicy and compelling details. Why?
So that you can keep watching to find out the answers. When you embed some mystery and intrigue into your presentation, it will keep everyone listening attentively, thereby increasing memorability.
To enhance the memory of your audiences, bring in the unexpected and the unusual. This could be by way of a sound, a story, or a message. Avoid cliche! Avoid the expected. You can start with a bang and end with a boom!
When that happens, they will remember you for a long time! In some events, I have carried a large brown basket on my head – hands-free. That has both an element of novelty and surprise especially for audiences in countries where this is rare. Please, don’t try that at home!
The human brain remembers “specifics” longer than vague generalities. Specific details paint pictures in our minds. When this is accentuated with unique colours, smells, or sensual information, it helps the brain to remember it longer.
In your presentation instead of mentioning a widget, state precisely that it was “yellow widget.” It makes your widget stand out like in Seth Godin ’s “purple cow” idea. In one of my speeches, I mention of a “red kayak.” About 3 hours later, when I ask the audience, “What was the colour of the kayak? Usually about 30% of the audience will say “Red.”
When these ingredients are used thoughtfully in a presentation, the audience will be in for a treat. It your job as the presenter to embed this elements so that you will be the most memorable presenter in their minds when they rate the presenters at the conference.
In your next presentation, put in one element of novelty from the very start and observe how your audience reacts. I ‘d be grateful to know your findings. Enjoy being NISS!