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Be Irresistible with Episodic Storytelling

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Be Irresistible with Episodic Storytelling

Abi FallsHave you come across the phrase “episodic memory?”

It relates to memory of autobiographical events.

In my upcoming book, The Science of Story Selling I ‘ve have talked about episodic memory and how it is a critical element of effective business storytelling.

So what do I mean?

You see, if a story is mainly a narrative, it is futile and boring. People switch off. On the other hand,                                                                 if a story carries vivid episodic descriptions, it paints pictures with words in the minds of the audience. It gets them engaged.

Why is that so?
It is so because episodic stories are rich in details. The brain loves specific details.

Consider for a moment, a river that flows through a flood plain.                                                                                                                    Narrative stories are like that. Silent, predictable, dull, flowing.

Episodic storytelling is like a river that runs downhill through a steep and rocky mountain.
It does not just flow. It runs, jumps and splashes.                                                                                                                                                            It battles with every object that stands in its way.

It is noisy. It splutters and washes its way downhill through a series of waterfalls, rapids,                                                                           stones, pebbles, rubbish, cow dung, fish, plastics, tree trunks, white sand and decaying cinnamon leaves.

On the left bank of the river, stands a fisher man with three tilapias in hand.                                                                                                          On the other side, a young bikini-clad couple sits on a tree trunk daydreaming.                                                                                               Who knows what they are thinking about?

Stories that capture episodic details, capture our five senses.                                                                                                                           Narrative storytelling does not have that kind of power.                                                                                                                                               If you want to be a memorable and breathtaking communicator, use episodic techniques.

Please, share an episodic story with me. Will you?