5 Highly Engaging Ways to Start a Business Story
Very often my clients ask me, where do I start my story? Each time someone has asked me that question, I have often seen a bit of despair in their eyes. We all have lots of experiences: Good, bad, ugly, nasty, funny, weird, goofy and so on.
The best place to start a story, especially in a business context, is just before the climax i.e. where all the drama unfolded. Such a start is intriguing, compelling and if well told, it becomes contagious i.e. memorable and people like to share it with their friends.
Here are 5 ways you to start your business stories to keep them highly engaging and lively!
- Start with something that amazed or surprised you
- Do you know what connects the teller to the audience? Mirror neurons!
- Starbucks, CEO, Mr. Schultz used this approach in telling his initial Starbuck experience
- He also used the same approach in talking about his first visit to coffee houses in Italy
- Readers or listeners love this. Your description feeds their sense of wonder
- Start with a story about a time when you were in agony or pain
- This is attention-grabbing and relatable especially for those with similar experiences
- W. Mitchell tells starts with a story of being in a “jail”
- You can start with a time you were in bankruptcy, out of job or out of luck in life
- It humanizes you. It tells others, you are a real person
- Start with a story about something that astonished or shocked you
- Such a story earns instant connection because most people have been astonished
- I was astonished when I found out my application for admission was rejected. Ouch!
- You can go on to narrate how you felt emotionally. That will be a griping story
- It allows your readers or audience to see and feel through your descriptive power
- Start with a moment of anxiety, terror, fear. Show us how you felt
- Such a story gets your audience ’s attention because they want to find out the outcome
- For instance, “OMG! our kayak capsized. I was so terrified and petrified with fear.”
- This gets instant attention. If you can re-enact the incident with words, you got them.
- From here, you can describe how you resolved the situation. Dramatic? Yes!
- Start with time you were in complete awe of something
- Such a story connects the teller to the listener because the listener is curious
- For instance you can ask a question to draw-in the audience and then start the story
- Have you ever been in complete awe of some ’s beauty? I have. I was visiting Iraq when…
- There comes with suspense. It gets the listener to lean forward to find out more