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How to Mitigate Errant Employee Actions on Social Media

Posted in: Cyber Bullying, Digital communication, Man Made Disasters, Online Safety, Social Media in Crisis Management Started by

How to Mitigate Errant Employee Actions on Social Media

What does Amy Cheong, Alvin Tan Jye Yee, Sun Xu, and Shimun Lai, all have in common?

Each of them has pushed the boundaries of the public sphere and met with steep public scrutiny.

Employers, are you listening? What have you done, to be prepared if you suddenly find your organisation under the spotlight, thanks to an errant employee.

Sooner or later, one of your employees will snap under pressure. What will you do if he or she takes it to the social media front to settle scores?

In the face of increasing public scrutiny, more and more netizens, bloggers and commenters are defying the odds.

4 Actions You Can Take to Mitigate Public Scrutiny 2.0

Enforce Social Media Policy
First of all, have you developed a social media policy for your organisation? It is important that employees understand what is required of them in our climate of high connectivity and low sensitivity?

Some companies have written policies, however, the policies not in the directors ‘s office drawer. Howard Schultz once said, the social media train has left the station.

Educate your Employees on the Dangers of Web 2.0
By having a policy, it is not enough. For the social media policy to be a living document, you employees must know what it all boils down to ie consequences.

It is overwhelmingly important that organisations provide such training to help the employees frame their own involvement in social media networks. It is a critical part of accountability.

Start a SMERT Team
Given the rapid pace of change in social media tools and applications, it is advisable to use a team-approach in capturing, analysing and disseminating information.

Ideally, the team proud oversight in areas like coordination capture, analysis and dissemination of new happenings and events at that are consequential,

Monitor 24/7
Amy Cheong saga happened on a Sunday. Many other incidents happen like on weekend or holidays. The best way to know what is happening online is to implement a two-tier monitoring system.

This can be done through proprietary and publicly available applications such Google Alerts, hootsuit, klout, and more.

It is a strange new world out there. The question is how will you manage public scrutiny 2.0 when your employees go bizarre.