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Why Our Brains Are Receptive to Stories

Posted in: Communication, Digital communication, Oral Communication, Persuassion, storytelling Started by

Why Our Brains Are Receptive to Stories


brainResearch from neurology and psychology in recent years, has lifted the veil on why the human brain is very receptive to stories. It has given us a better understanding of why this artform has withstood the test of time and continues to thrive orally and technologically. If you doubt me, think about how much the movie industry is worth.

Besides the sensory satisfaction derived from stories, stories also help us to make sense of the world. They help to put facts and issues in a better context of life. This implies that stories are effective in shaping the way we perceive, relate, think and respond to the about the world. If you doubt me, think about the impact of media on all humans.

Stories teach. Stories entertain. Stories help us to see the future. Storytellers and leaders do thise everyday through the use of metaphors.  They can also inspire or depress. Messages that can not be presented directly can be presented non-invasively through characters. If you doubt me, think about what politicians and entertianers do.

Brain Chemistry

When a person is fascinated by a story or rapt in a narative experience, some segments of the brain are activated. According to Psychological Science, the areas of the brain that are highlighted deal with sights, sounds, and tastes.

Storytelling my my view is therefore absolutely important to educators, salespersons, managers and leaders because it is an involuntary activity. Anyone involved in an activity shapes the well-beig of others, odd to master this craft, for their own good.

So what is your story?

In the next  post, I will talk about how how dopamine and mirror neurons enhance our receptivity to stories.