5 Social Media Mistakes We Make Everyday
There is a misconception out there. Some organisation assume that because Gen Y employees or interns are generally more familiar with social media tools, they should be assigned the social media function. Big fallacy!
Not all interns are inadequate. However, some are surly lacking in business experience. Worse still, some organizations provide little supervision. Unless, given effective support, “Twiterns,” as they are called, would not be able to generate the best leverage of these new tools for your organization. Just because they tweet does not mean have sufficient experience to be a spokesperson.
No Social Media Policy in Place
As far as social media goes, most organisations are still in the dark ages. They do not have policies that state what employees guide employees on how to use social media in ways that are responsible. In the absence of a policy, taking action agains errant users often becomes controversial.
Recently, a Pennsylvania teacher was fired for posting on her blog that the students were “utterly loathsome.” She refused to appologise, invoking her free speech rights. The best arbiter for such situations will be the school district ‘s social media policy.
Not Listening to What Say About You
This is a big sin! By nature, we are all voyeurs, a mentor of mine told me. It begs the question, why do do some organisations fail to list to the social chatter in cyberspace? By avoiding to listen, it does not guarantee that people will not talk about you.
Earlier this month I tweeted about a poor experience I had flying with JetStar from Bangkok to Singapore. Not long after that, someone from JetStar tweeted me directly. It was comforting that they bothered to reply, albeit, it was not a major issue to me. Well, the it cost me quite a bit.
This afternoon, I received a Straits Times push notification on my phone that 3 in 5 Singaporeans have never changed their passwords to important online accounts like tax filing, CPF and so on. You may what is the big deal with that?
Well, here is the big deal. What are the chances they are using the same password for social media sites? Very high! Sounds like a smoldering disaster. If Sony and LinkedIn could be hacked, what more of you? What will happen if your password falls in the hands of online crime syndicates?
Some companies only use social media tools during a disaster. Once the disaster is over, they fold up everything. Back to normal. Dangerous move. When you only engage your stakeholders during a crisis, your stakeholders may think less of your sincerity.
This is akin to calling a friend you have never talked to at mid night to borrow you some money. The last time I checked, calling or talking at midnight is a very lousy time. That person may not take your phone.